How can you take your audience from cold to hot? On today’s episode, I want to share with you about how you can take your audience from a cold prospect to a hot prospect (somebody that is ready to buy).
Sis, I hear you, what does it even mean to take your audience from cold to hot?
So first of all, I want to explain to you what everything means. A cold audience member (or cold lead) is a person who may have just started following you. They’re really in the beginning stages of getting to know you. Someone who is warm, they have been engaging with your content. A hot prospect is someone who knows that you are the solution to their problems.
Pre-launch strategy
A big reason you are not able to sell your offer is because your audience is too cold and the reason they are too cold to you is because you haven’t spent enough time pre-launching to them and getting them ready for your offer.
The way I’m able to sell to my audience is by being really intentional with my pre-launch strategy. This is also something I work on in the BecomingCEO Lounge.
A pre-launch looks like a minimum of 2 weeks prior to you actually announcing the offer – you are getting people warmed up to the idea that there is an offer coming.
Being consistent with your visibility
Prior to selling to your audience, you need to be visible consistently. You want to make sure you are consistently visible before you start to sell. This gives your audience a chance to move from cold to hot. The more they see you, the more they start to trust you and so when it’s time for your offer, they already trust you.
Teaching to the different types of people.
There are different personalities that we have to teach to. This is a psychological principle that people are taught in sales and marketing.
There are four different types of people to sell to and their personality needs to be spoken to in a different way. I go more in depth on these 4 types of people in the show notes.
Backend sales
This has been the biggest way that I have been able to grow my business without having to always publicly launch. I follow people through my programs and offers.
Once your client gets a really good result or transformation, the best thing you can do is offer them the next level of support.
It doesn’t necessarily feel like you are taking your audience from cold to hot with this one but think about it…you originally had to have them warmed up for them to make that initial purchase. You want to make sure that you are always offering a way to support your clients throughout whatever phase they are in.
So there you have it, to take your audience from cold to hot, there are diferent ways to get there. We talk about these things, including pre-launch strategies, in the BecomingCEO Lounge.
I would love to hear if you are loving these episodes on Instagram: @mrskayhillman. If you have an idea for an episode, send me a DM so I can add it to the content list!
Until next time, I will talk to you later darlin’!
IN THIS EPISODE, WE COVER:
- How to take your audience from cold to hot
- Pre-launch strategies
- Staying visible
- The 4 types of people to teach
- Backend sales
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Connect with me on Instagram: @mrskayhillman
- Come hang out with me in the BecomingCEO Lounge!
- Check out my last episode on how to stay visible when you are busy.
MORE ABOUT THE BECOMINGCEO PODCAST:
Podcast for Female Entrepreneurs and Christian Entrepreneurs to help you improve your marketing and social media strategy so you can make more money.
Every week your host Kay Hillman is going to share tips and tricks about social media marketing, mindset, and sales strategy. You’ll learn how to start, grow, and scale a service based or coaching business – God’s way.
From how to create a solid foundation for starting your business to how to strategically plan the next 6-months of marketing for your business – we will cover all things marketing, attracting more clients, converting sales, and more.
Sis,it’s time for you to up-level your mindset, marketing, and sales.
In this space we show up as our authentic selves – that means embrace being part of a community where we are low-key ratchet and high key saved – OKAY!!!
